Printed editorial pieces and promotional materials. This selection of pieces include catalogs, in-store handouts, promotional products, magazines, and packaging.
The Greater Trade-In catalog is a 28-page piece which provided compelling communication targeted to pre and postnatal customers. The Greater Trade-In was the largest equity event of the year for Babies"R"Us.
In-store handouts created and printed for The Greater Trade-In Babies"R"Us campaign.
Signage for The Greater Trade-In campaign at Babies"R"Us.
Packaging, buttons, and stickers designed and produced for a self-initiated brand called Project Proof.
Editorial spread for "better." magazine, a publication for The Christ Hospital.
Calendars for Fort Healthcare Hospital. The 2013 calendar was the Platinum winner of the International MarComm award for that year.
CD case design for local artist, Edgar Rivera.
Purchase College was where I had the privilege to study and earn my BFA. Displayed are a small collection of works from my college career which were featured in various design exhibitions.
MFA senior exhibition postcards. Graphic was created with finger lights and a slow shutter speed on a DSLR.
Two pieces from a 4-part poster series, speaking about mental health artistically using only typography.
Lecture series poster, scaled at 3'x3'.
"Redacted document" book cover design for Guillermo DelToro's novel, The Strain.
The Typographic Novel was an overview of typography, presented in comic book form.
Powerless comic book - I wrote, art directed and designed the cover for this piece featured in the 2011 senior art exhibition. This was accompanied with a marketing campaign.
Design created for web and mobile including emails, banner ads, and homepage a-spots. These are a curated selection of some digital pieces created.
Animated and static emails created for Babies"R"Us.
Promotional emails for Babies"R"Us.
Animated banner ad units to advertise "Spring Into Savings Sale" campaign on digital channels.
Homepage a-spots created for the Babies"R"Us website.
Pieces created for social network feeds, primarily Facebook, Instagram (posts and stories), Twitter, and Pinterest.
Social units were part of every campaign at Babies"R"Us. All social posts were collaborative pieces where I worked closely with our copywriters to ensure the brand voice was in all creative, and all pieces were channel right.
I also created other social pieces to serve as advertisements for events for non-profit organizations and churches.
Facebook and Instagram engagement posts that appeared live on the Babies"R"Us feed.
Instagram story for toddler furniture featured on the @BabiesRUs Instagram.
Facebook carousel for Honest brand products at BRU.
Pinterest posts created to be evergreen content.
Social channel advertisements for AJAIC-DE, a non-profit youth organization.
Apparel pieces created for Project Proof, which is a self-initiated creative endeavor, intending to be an outreach through art. I also photographed the model photography.
Counter Cultural sweatshirt.
Free Indeed pullover hoodie and Stay Humble hat.
Selah zip up hoodie.
T-shirts created for annual events.
Logos & Wordmarks
Logos and wordmarks are essential for brand building. These are a sampling of logos / wordmarks I've created.
The Greater Trade-In equity event lockup. Used in all GTI assets.